11 Jan 2018
Ireland’s Wild Atlantic Way has been catapulted to global fame since the opening of Star Wars: The Last Jedi
Ireland’s Wild Atlantic Way has been catapulted to global fame since the opening of Star Wars: The Last Jedi, wowing millions of Star Wars fans around the world in the box-office smash-hit.
In a new Tourism Ireland film created to celebrate Ireland’s starring role in The Last Jedi, Star Wars’ Luke Skywalker – Mark Hamill – praises Ireland’s beauty: “To come back to Ireland was a great treat for all of us because the beauty of that country is unmatched. You get up in the morning and see vistas where I was sure it was a special effect.”
The savage beauty of Skellig Michael, the legendary island off the coast of Kerry, was introduced to the world when Rey finally tracked down the long-lost Luke Skywalker in The Force Awakens.
Audiences have been transported back to Earth's Wild Atlantic Way in Star Wars: The Last Jedi, which was filmed in some of the most spectacular spots on Ireland’s western coastline, from the northern-most point in County Donegal to the magnificent cliffs and headlands of Counties Clare, Cork and Kerry.
“The people are so nice. They make you feel like family, they were so welcoming, so accommodating and so friendly. We felt like we were home,” says Mark. “I mean, having lived in New York for many, many years I wasn’t sure how to take it!
“I would urge anyone planning a vacation to go to Ireland. You’ll never find another place like it... I wish we could have shot the entire film there.”
Since 1977, the renowned movie franchise has travelled through many galaxies. Ireland’s Star Wars journey, which began in Portmagee, County Kerry in 2014, has spanned some 2,000kms of the Wild Atlantic Way – from the south-western Skellig islands to Ireland’s most northerly point, Malin Head.
More background and stories about Star Wars filming on Ireland’s Wild Atlantic Way are available here: www.ireland.com/starwars
This film is the latest element of Tourism Ireland’s campaign which is designed to highlight Ireland as a key Star Wars filming location and promote holidays along the Wild Atlantic Way to millions of Star Wars fans around the world.
The campaign kicked off in December with a fun publicity stunt in which Tourism Ireland launched the first tourism campaign in space, sending a billboard ad 33km into the stratosphere. The campaign also featured two films which have collectively been viewed by 4 million people: a specially-commissioned look ‘behind-the-scenes’ during filming for The Last Jedi in Ireland in 2015 and 2016 and an irreverent promotional film about holidays along the Wild Atlantic Way, featuring Mark Hamill.
An Interview with Mark Hamill
Notes to Editors
Access previous elements of the Tourism Ireland Star Wars campaign:
Star Wars: The Last Jedi – Exclusive Behind the Scenes in Ireland https://www.youtube.com/watch?v=GdYD-dNzjdI Media information available here
Mark Hamill invites Star Wars fans to “Escape the dark side along Earth’s Wild Atlantic Way” https://www.youtube.com/watch?v=30dk3pKR9DA&t=1s Media information available here
Tourism Ireland launches first tourism campaign in space https://www.youtube.com/watch?v=JOXwKluHFgU Media information available here
About the Wild Atlantic Way
Ireland’s Wild Atlantic Way is the longest defined coastal route in the world at 2,500km (1,700 miles) in length.
About Tourism Ireland
Tourism Ireland is the organisation responsible for promoting the island of Ireland as a leading holiday destination.
Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 281,000 people across the island.
In 2017, we welcomed approximately 10.65 million overseas visitors to the island of Ireland, delivering revenue of about €5.78 billion.
Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 19.3 million visitors in 2017.
Sarah Dee, Tourism Ireland
firstname.lastname@example.org / +353 (0) 1 4763436
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