05 Feb 2019
Digital Campaign showcasing the best of Ireland
Increasingly travelers leverage mobile devices, social media, and digital content to inspire, validate, and plan travel.
Recognizing and honoring this dynamic, Tourism Ireland and Steller.co, the world’s largest mobile-first travel storytelling platform, have partnered to produce an event and campaign entitled “A Digital Day in the Life of Ireland.”
This event brings together an exclusive group of leading travel/adventure/experience influencers and content creators who will be dispatched to the hidden gems and great travel assets of the island of Ireland and assigned to create multi-media celebratory stories on the Steller app.
The ensuing campaign will showcase the best of Ireland through Steller’s award-winning platform highlighting the epic history, culture, architecture, art as well as the great places to stay, incredible things to do, and wonderful places to eat and drink.
Supported by a media plan consisting of National and Local PR, Social Media, and Paid Media, the collection of digital stories will be used by Tourism Ireland and Ireland.com to inspire and motivate North American travelers to visit Ireland.
A Day in the Life
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