The director’s cut of one of Ireland’s most memorable and best-loved tourism ads has been shared for the first time ever today, to celebrate the 25th anniversary of The Cranberries seminal debut album, Everybody Else is Doing it, So Why Can’t We, which was released in 1993.
Tourism Ireland is marking the anniversary by sharing this never-before-seen, four minute-long director’s cut of the ad from 1996, made famous by its stunning aerial shots of the island of Ireland and its soundtrack – the single Dreams by The Cranberries.
To view the film, click here.
This ad holds a special place in the history of Ireland’s tourism advertising. Launched in 1996, it was the first ever TV ad to market the island of Ireland as a whole, featuring sweeping shots of stunning locations like the Giant’s Causeway, the Skelligs and the Cliffs of Moher – all set to the inimitable voice of The Cranberries’ lead singer, Dolores O’Riordan.
Notes to editors
- Tourism Ireland would like to thank the Irish Film Archive for making this film available.
- To discover more about Ireland visit our website http://www.ireland.com/en-no/
- You can find an updated media room with inspirational articles, press releases, etc. on http://media.ireland.com
- For further information please contact: Edel Eglington, Tourism Ireland Publicity Assistant; Tel: +45 33 17 72 35; Email: eeglington@tourismireland.com