Tourism Ireland has teamed up with Spotify, the world’s most popular music streaming service, to promote Ireland as ‘the music island’ in Germany, France, Spain, Italy and the Nordic countries.
The campaign is highlighting great music experiences in Dublin, Belfast and Cork – with ads and a video running on Spotify platforms, driving users to a dedicated microsite. The microsite features an interactive map, a local artist and venue guide for each city. The campaign aims to reach Spotify users across Europe through their passion point – music – and encourage them to come and discover the diverse musical styles that can be found across the island of Ireland.
Music is ingrained in our rich heritage, and is an important part of the holiday experience on the island of Ireland. The spotify campaign aims to highlight Ireland's unique live music scene in both cities and counties across the island, and encourage Spotify listeners to come and experience it all for themselves.