March 2019 will mark the 400
th anniversary of the completion of the Walls. To maximise this opportunity, Derry City & Strabane District Council and its partner The Honourable, The Irish Society, the builders and owners of the Walls and The Department for Communities' Historic Environment Division, have identified the Walled City 400 Years as a key theme for events programming from September 2018 to March 2020.
A full and vibrant programme for this significant heritage led anniversary has been developed and this celebration will provide a great opportunity for both visitors and locals alike to experience the Walled City at its very best.
The Brand
The brand was developed with the following factors in mind:
- Attract key visitors to the city;
- Sell the city’s walls as a key visitor attraction in Northern Ireland;
- Encourage locals to enjoy their Walls
- Portray the strong and vibrant cultural heritage within the city;
- Add to the ongoing destination led marketing strategy in the city;
- Sell the beauty of the Walls;
The design was created with the following in mind:
- Derry’s Walls are the only intact walls in Ireland and the main subject of this project. As such, the artwork incorporates the strong texture of the walls, reinforcing the deep historic ties with the city;
- The green earthy tone strengthens the white logo, and emphasise the rich historic theme. Green is also strongly associated with nature, prestige and positivity.
- The Gate in the logo is an invitation to visitors to come and see the Walls
- The swish below the gate represents walking around the Walls, again inviting visitors to take the one-mile journey
- The white logo enables the brand to remain flexible, to ensure easy use with other city wide campaigns such as Halloween and Christmas etc. as well as use by all stakeholders
Website: walledcity400.com
Facebook: fb.me/whatsonderrystrabane /
Twitter: @WhatsonDS
Hashtag: #Walls400
Further Info: 02871 253 253
Email: tourism@derrystrabane.com
Approved Content
Photo:
Approved photographs available in DropBox folder:
https://www.dropbox.com/sh/x4xdasgmz4ic3s5/AAB4GX6Uo2SS-IBmrQgw5U5-a?dl=0
Digital Assets:
Approved web banners and social media assets available in DropBox folder:
https://www.dropbox.com/sh/d9e441xn4gop9nz/AAAnNVDlJGA4rkMQD-1clbiya?dl=0